In the world of social media, mistakes happen almost every day. I take the perspective that it is evolving too rapidly for anyone to know it all. This does not mean that their are not people that know more than others, it just means that we are all in this together perfecting our communication through the platforms.
When I first was asked to teach in BYU’s MBA program, I had to prepare a syllabus for my students. This was a daunting task as I knew that what I wanted to teach at the beginning of the semester would likely change by the time of finals. Instead it became more of an outline of concepts, strategies and methodologies that would likely be a great starting point for my students future corporate communications.
The class became a conversation about social media’s potential along with some lessons I have learned along the way. I think too many corporations forget that at its very core, social media is much like my class, a conversation influenced by experiences.
Experienced social media strategists can become very adept at creating conversations. The challenge is predicting how people’s individual experiences will influence that conversation along with how loudly their voice will be heard when given the internet microphone.