Darren Lister

For over 11 years I have been involved in the marketing world.  My experiences have ranged from front line performing market research to analyzing the data to create complex marketing strategies.  In 2009, I completed my MBA from BYU and was greeted back into the business world by the complex evolution of social media.

I have found myself drawn to the strong learning curve of knowledge that this rapid evolution has created.  From my perspective, social media is a marketing medium that companies simply cannot ignore.  While it is built upon the basic principles of marketing, it is fundamentally changing the way that companies and customers are communicating. Companies can no longer simply “tell” customers what to think of their brand.  It is now a complex network of two-way communication where your customers are now telling both you and other customers how they feel about your brand.

In this blog, I will discuss how companies can effectively use social media and other marketing mediums to enhance their brand.  I am a very active traveler and networker.  This has taken me literally all over the world and to a great many trade shows and networking events.  I hope you will find the information I post both interesting and informative.