Does Social Media Really Matter?
Recently, I came across the latest version of the Social Media Revolution on YouTube. It is full of statistics of why Social Media is not simply a fad that will simply fad away in the near future. I have often said that Social Media is fundamentally changing traditional marketing. Historically, companies told consumers what to think about their brand. Social Media has transformed that relationship into a two-way communication where companies not only tell consumers what to think but consumers respond in real-time with what they really think. It truly is changing the the way we communicate.
