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Archive | Darren Lister
Dilbert & Business
I just had to laugh at what Dilbert recently had to say about businesses in the comics. …but then it got me to thinking, are all businesses built on liars? I have built my career working with many of the departments mentioned in his comic. Today the worlds of marketing, sales and PR overlap more [...]
Advertising Apps…Will Consumers Care?
Every day consumers are bombarded with thousands of marketing messages from companies trying to sell their brand. Once upon a time it was simple print ads or TV commercials. Now they get hammered with product placements and spam to their email box. Over time consumers have found ways to adapt through TiVo’s and federal spam [...]
Does Social Media Really Matter?
Recently, I came across the latest version of the Social Media Revolution on YouTube. It is full of statistics of why Social Media is not simply a fad that will simply fad away in the near future. I have often said that Social Media is fundamentally changing traditional marketing. Historically, companies told consumers what to think [...]
Darren Lister – Cover Letter
Dear Hiring Manager, I recently completed my MBA in marketing from Brigham Young University, a top-tier program. I have many years of experience in the sales and marketing departments of major Fortune 500 technology corporations such as Sprint & Qwest. Most recently, I was the Director of Marketing for a division of a major market [...]
