A few months ago I gave a presentation at Cal-State – Long Beach to a group of students on social media marketing. In my presentations, I always try to give real world examples of what companies are currently doing in the world of social media. Given that I am constantly attending social media events and [...]
I am on a quest. I want to determine if anyone can develop the perfect tool for the social media ecosystem. As I have mentioned before, this ecosystem is evolving so rapidly that staying on top of it can be more difficult than finding a 4G iPhone in a bar. I want to know if [...]
Isn’t Tax Day over? Tonight, I attended a presentation on Mobile and Social Strategy at Intuit in San Diego and all the nightmares of the numbers came back. It was good that the speaker, Dan Maurer, made excellent points to keep even the non-CPA’s in the audience awake. His presentation focused on how they are [...]
The Library of Congress announced today that it intends to preserve every Tweet. The Library of Congress is the federal cultural institution of the United States Government which exists to preserve every form of written word imaginable including copies of every book pamphlet, map, print, and piece of music registered in the United States. This [...]
After bouncing around the country for the last while, my family and I have finally getting settled in Carlsbad, California. This is a wonderful area which we have fallen in love with which in our opinion is convenient to everything (the beach, San Diego, Orange County and lots of sunshine). Now that the boxes are [...]
For over 11 years I have been involved in the marketing world. My experiences have ranged from front line performing market research to analyzing the data to create complex marketing strategies. In 2009, I completed my MBA from BYU and was greeted back into the business world by the complex evolution of social media. I have [...]
© Darren Lister. Brand management • marketing strategy • marketing communications
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