J. Darren Lister Resume
Executive Summary
Metrics-driven, results-oriented, marketing professor and innovator. Over 12 years experience creating and implementing marketing strategies, research and communications. Currently teaching the first Social Media Marketing course in BYU’s MBA program. Demonstrated skills in bringing new products to market and making them profitable. Excellent analytical, problem-solving, multi-tasking and leadership skills enhanced by an MBA in Marketing. Online marketing content featured on Engadget (Technorati Top 100 Blogs), Autoblog (an AOL company), CBS, & TreeHugger (a Discovery Company).
Professional Experience
Darren Lister Consulting
2008-Present
Marketing Consultant
- Successfully increased online traffic by 355% through utilization of marketing activities including: social media, online content creation, SEO, SEM, and events with location-based services
- Implemented blogger outreach, affiliate marketing, product reviews, and blogger ambassadorships
- Created product promotions for Nissan, Nintendo, Better Oats, Lego, and Sunshine Kids
- Launched the Waterford Institute’s consumer marketing division, a non-profit organization with the mission to promote early literacy in children
- Consistently created strategic marketing plans on time and on budget based on analysis and metrics
Brigham Young University
2011-Present
Professor of Social Media Marketing, Adjunct
- Launched the first Social Media Marketing course in BYU’s leading full-time MBA program
- Implemented continuously evolving course objectives in order to stay abreast of the latest strategies and techniques in Social Media
Discovery Research Group, a division of the MVL Group
2007-2008
Director of Marketing
- Expanded the corporate portfolio of products, determined pricing, created sales operations and marketing strategies for a new division which included quantitative and qualitative market research
- Generated consumer insights, competitive intelligence, trends, market segmentation & engagement to create customer value propositions
- Personally directed and performed primary and secondary research including surveys, in-depth interviews, and analyzed data for statistical relevance using SPSS and Excel
Deloitte Touche Tomatsu/ Emerging Markets Group
2007
Independent Consultant
- Performed market research in order to create a short duration marketing campaign to enhance the branding efforts of the Armenian government’s outsourcing capabilities
- Collected and analyzed data from a global audience which was utilized to increase employment in the information technology (IT) sector from 7% to 10% in annual growth
Fatpipe Networks (Deloitte Fast Technology 500)
2006-2007
Account Executive
- Coordinated customer relationship marketing efforts through dynamic account and reseller management in order to meet and exceed sales quotas by an average of 10% through utilization of internal and external partners
Continental Sales & Service
2003-2006
Account Executive
- Assessed and revised marketing communications, product placement, and point-of-sale media, along with promotions in order to launch new consumer products increasing regional profits by 27%
Brightpoint North America/ Sprint (Fortune 100)
2002-2003
Account Executive
- Preserved integrity of the Sprint brand by delivering marketing materials and targeted trainings to key reseller partners (dealers) resulting in sales goals being exceeded by 11%
Qwest Communications
1999-2002
Indirect Retail Sales Manager
- Created product differentiation while overcoming operational challenges created by a merger
Education
Master of Business Administration (MBA)
2009
Brigham Young University, Marriott School of Management
- Foreign Business Excursion visiting and evaluating business models for international corporations in Japan, South Korea, Mainland China, Hong Kong and Thailand such as Samsung & Toyota
- Focus on international marketing, social media, global business and brand management
Bachelor of Science in Business Management with Marketing Emphasis
2005
Utah Valley University, Woodbury School of Business
- Domestic marketing & advertising along with computer programming (HTML, CSS, & Javascript)
Social Media Training Courses & Events
2010-2011
Blogworld, Social Media Success Summit, Gravity Summit, Engage!, BlogHer, CES (Electronics), SEMA (Automotive), ABC Kids Expo (Juvenile Products), MRA (Market Research), AMA (Marketing), International Toy Fair, and Google Analytics, Guest Speaker at Cal State – Long Beach
