Resume
EXECUTIVE SUMMARY
Over 11 years of progressive management experience in marketing strategy, brand management and marketing communications, comfortable with using emerging technologies. Excellent analytical, organizational, and leadership skills enhanced by an MBA from a top-ranked business school. Global business perspective through exposure to diverse business protocols, particularly in North America, Europe and Asia through formal foreign language and culture training along with international travel and projects.
Continuously training in brand management and an active participant in events such as the Gravity Summit at UCLA, Social Media: Cracking the Code for Business Marketers (American Marketing Association), along with sessions at the SEMA show 2009, CES 2010, Toy Fair 2010, ICSC show, NBMBAA and NSHMBA.
- Ability to create strategic marketing plans
- Experienced organizing and moderating Twitter Parties to establish brand recognition online
- Product Launch Experience
- Detail-Orientated Editing Skills
- Engaging Public Speaker
- Meeting goals with both B2C & B2B markets
- Ability to organize online sweepstakes & promotions
- Adobe CS4 Suite trained
- Ability to Create Brand Recognition
- Tradeshow Marketing Expertise
- Excellent Verbal and Written Skills
PROFESSIONAL EXPERIENCE
Social Media and Marketing Consultant
2008-2010
- Busy Mommy Media — Grew online presence for a mom and child-centric brand by 55% in 2009 through strategic utilization of social media marketing, online content creation, SEO, and promotions through blogs, forums, email marketing, Twitter, Facebook, and LinkedIn Groups. Planned and moderated Twitter parties and blog tours as part of larger marketing campaigns. Worked on product promotions, including sweepstakes planning and prize fulfillment for companies wanting to target the mom demographic, including, Nintendo, Britax, Jawbone, Learning Curve, Kelty, and Medela.
- Johnson Capital — Created the marketing communications strategy surrounding trade show event appearances, utilizing print, direct mail and online mediums.
Discovery Research Group (Honomichl Top 50)
2007-2008
Director of Marketing
US Market based out of Midvale, UT
- Expanded the corporate portfolio of products to include full service qualitative and quantitative market research, along with creation of reports and executive presentations.
- Established a new brand/division through creating and executing marketing strategy including trade show appearances enhancing the online presence and advertising placements
- Gathered key consumer insights into specific segments in order to better understand consumer mindsets.
- Personally directed and performed surveys, in-depth interviews, and analyzed data for statistical relevance using SPSS and Excel.
Deloitte Touche Tomatsu
2007
Independent Contractor
Armenian Market based out of American Fork, UT
- Contract work through the Emerging Markets Group associated with Deloitte Touche Tohmatsu
- Performed market research in order to create a marketing campaign to enhance the branding efforts of the Armenian government’s outsourcing capabilities
Fatpipe Networks (Deloitte Fast Technology 500)
2006-2007
Account Manager
Michigan Market based out of Murray, UT
- Coordinated marketing efforts through dynamic account management in order to successfully meet and exceed sales quotas by an average of 10%
- Directed and managed relationships with Fortune 100 companies such as AT&T and Ford along with providing technical product trainings
Continental Sales & Service
2003-2006
Account Manager
Utah Market based out of Fuquay Varina, NC
- Provided exceptional customer service by creating front-line sales, merchandising and marketing products within a Fortune 500 retail environment
- Assessed and revised marketing communication, retail placement, planogram sets and point-of-sale materials to increase profits by 27%
Sprint Nextel (Fortune 100)/Brightpoint North America
2002-2003
Account Executive
Utah Market based out of Indianapolis, IN
- Increased profitability by successfully negotiating 12 new contracts which established Brightpoint in the Utah market
- Built an account base from 1 to 35 locations in a two month time period
- Preserved integrity of the Sprint brand by delivering marketing materials and targeted trainings to key reseller partners in order to achieve sales goals
EDUCATION
Master of Business Administration (MBA)
2009
Brigham Young University, Marriott School of Management
Provo, UT
- Foreign Business Excursion visiting international corporations in Japan, South Korea, Mainland China, Hong Kong and Thailand such as Toyota & Samsung
- Focus on international marketing, global business and brand management
- Formal training in Adobe CS4 Suite (InDesign, Illustrator, Photoshop and Flash) along with SPSS analysis
Bachelor of Science in Business Management with Marketing Emphasis
2005
Utah Valley University, Woodbury School of Business
Orem, UT
- Domestic marketing & advertising along with accounting and finance
Associate of Science Equivalent in Electrical Engineering
2003
University of Utah, College of Engineering
Salt Lake City, UT
- Computer Programming (Flash, Java, HTML), Calculus and Physics
ADDITIONAL SKILLS
- Volunteer service representative working with the Southeast Asian population in Boston, Massachusetts
- Formal language training in French and Laotian languages
- Rudimentary knowledge of Cambodian, Thai and Vietnamese languages
