This was supposed to be the most social media Super Bowl ever! So was it? Yes, there were #hashtags on tons of ads, Shazam being utilized by many major corporations, and people commenting on Facebook but did it all connect with customers? Were customers more likely to buy the products being advertised because of it? [...]
Recently, I came across the latest version of the Social Media Revolution on YouTube. It is full of statistics of why Social Media is not simply a fad that will simply fad away in the near future. I have often said that Social Media is fundamentally changing traditional marketing. Historically, companies told consumers what to think [...]
© Darren Lister. Brand management • marketing strategy • marketing communications
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