Recently, I came across the latest version of the Social Media Revolution on YouTube.  It is full of statistics of why Social Media is not simply a fad that will simply fad away in the near future.  I have often said that Social Media is fundamentally changing traditional marketing.  Historically, companies told consumers what to think about their brand.  Social Media has transformed that relationship into a two-way communication where companies not only tell consumers what to think but consumers respond in real-time with what they really think.  It truly is changing the the way we communicate.