Every day consumers are bombarded with thousands of marketing messages from companies trying to sell their brand. Once upon a time it was simple print ads or TV commercials. Now they get hammered with product placements and spam to their email box. Over time consumers have found ways to adapt through TiVo’s [...]
Recently, I came across the latest version of the Social Media Revolution on YouTube. It is full of statistics of why Social Media is not simply a fad that will simply fad away in the near future. I have often said that Social Media is fundamentally changing traditional marketing. Historically, companies told consumers what to think [...]
© Darren Lister. Brand management • marketing strategy • marketing communications
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