In the world of social media, mistakes happen almost every day. I take the perspective that it is evolving too rapidly for anyone to know it all. This does not mean that their are not people that know more than others, it just means that we are all in this together perfecting our communication through [...]
This was supposed to be the most social media Super Bowl ever! So was it? Yes, there were #hashtags on tons of ads, Shazam being utilized by many major corporations, and people commenting on Facebook but did it all connect with customers? Were customers more likely to buy the products being advertised because of it? [...]
Recently, I came across the latest version of the Social Media Revolution on YouTube. It is full of statistics of why Social Media is not simply a fad that will simply fad away in the near future. I have often said that Social Media is fundamentally changing traditional marketing. Historically, companies told consumers what to think [...]
A few months ago I gave a presentation at Cal-State – Long Beach to a group of students on social media marketing. In my presentations, I always try to give real world examples of what companies are currently doing in the world of social media. Given that I am constantly attending social media events and [...]
I am on a quest. I want to determine if anyone can develop the perfect tool for the social media ecosystem. As I have mentioned before, this ecosystem is evolving so rapidly that staying on top of it can be more difficult than finding a 4G iPhone in a bar. I want to know if [...]
© Darren Lister. Brand management • marketing strategy • marketing communications
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